Invaluable food

MADRID FUSIÓN

Madrid Fusion is a gastronomic summit that brings together the best chefs in the world. We take food very seriously. And that’s why we wanted Robert De Niro to star in our next campaign. We didn’t have enough money to pay him. But we had something that was worth even more than money.

We asked 5 of the greatest chefs in the world to create a Unique Tasting Menu together, made just once and just for one person. And we publicly offered it to Robert De Niro, in exchange for promoting our festival. If he didn’t accepted in 48 hours, we would open the proposal to other talents.

Against all odds, he accepted.

And on March 1st 2022 he manage to come to Madrid to enjoy his meal and promoted the festival, as agreed, proving the value of great food.

The Offer

The Answer

Madrid Fusión 2021 promo video

When Robert De Niro came to Madrid to eat his own caché, we had a script waiting to be filmed: Him eating.

At the last minute he pulled off, leaving us with no material to promote the next edition of Madrid Fusion but an interview, some photos and the rights over his image. We knew we couldn’t throw the towel we still could do something flashy besides all the odds. Here is the result.