STICK WITH YOUR DREAMS

Client: El Niño Lottery Draw

One of the most anticipated events during Christmas in Spain is the "El Gordo" lottery on December 22. After that raffle people tend to leave the hope in winning a prize on lottery away for a while but, there is also another raffle that rewards as much as "El Gordo," and it happens right after Christmas, on Three wise men day: The "El Niño" Lottery Draw.

We wanted to put The "El Niño" Lottery Draw back into people's minds reminding them that they can't lose hope.

And we did it through a tv spot and radio campaign that showed a dream insisting on someone since the protagonist already stopped insisting on his dream.

So next time remember: Stick with your dreams. Because your dreams won't stick with you forever.