WE HAVE TO SEE MORE OF EACH OTHER

Client: RUAVIEJA
Agency: LEO BURNETT - 2018

We wanted to convince people to spend more time with their loved ones, but we realised that’s easy to do. The hard part is getting them to change their behaviour. That’s when we knew we had to create something different, more than a campaign—an eye-opener–to wake people up to a reality that they hadn’t even realised existed to become more aware of beginning to do something about it.

THE UNCOMFORTABLE NUMBER

We knew what we needed to provoque a behaviour change we needed to create a create a bulletproof algorithm agains sceptics. Thus, we gathered data from the National Institute of Statistics on life expectancy as well as studies related with the likelihood of maintaining the frequency of our encounters over time. From this we created a fairly accurate tool that predicted how much time you had left someone in terms of days and hours.

This tool was released to the public in the format of a website.